Brazil: The House of Coffee Comes Home

By Mark Taylor
There&rsquot;s often the complaint by foreigners visiting the home of coffee” as to where all those big comfy-armchaired coffee houses are? Presumably it&rsquot;s the thought that the likes of Starbucks developed from some Brazilian trend for kicking back in some relaxed environment while drinking from a coffee cup of epic sized proportions. Whereas the reality in Brazil is that folks tend to sup their coffee in a “padaria” (often a combination of baker, mini-supermarket and coffee bar) while perched on a stool, and usually in a caffeine fuelled rush. That&rsquot;s aside from the coffee here typically being served black, in small quantities, and strong enough to both stand a spoon up in as well as having the ability to strip the enamel from your teeth, if the sugar content doesn&rsquot;t do that first.

So those lovers of big comfy armchairs, and mocca-chocca-foaming-vanilla-creamy-latts (with chocolate sprinkles) will probably be glad to hear that the arguable “house of coffee”, Starbucks, is finally planning to bring its coffee house to the coffee home, Brazil. The first two Starbucks are due to be opened by the end of this year in, where else but, a shopping centre, those grandiose monuments to clean first world living (Morumbi shopping centre specifically). The Starbucks franchise will be operated by Alsea, a Mexican company responsible for bringing other franchises to Latin America, such as Domino&rsquot;s Pizza and Burger King.

It will be interesting to see whether this particular type of coffee culture is accepted by Brazilians, or whether it ends up populated solely by foreigners or wannabees. Other foreign franchises have had shaky experiences, with Burger King having had a rocky start several years back, albeit more success of late, along with the likes of KFC and Domino&rsquot;s having failed to take hold here.

If you have a comment on Mark&rsquot;s article or would simply like to contact him then email mark@www.gringoes.com.

Previous articles by Mark:

Brazil: Film Review
Brazil: The Portuguese Language Museum
Brazil: Election Time! Part 2
Brazil: Election Time! Part 1
Brazil: Torrent TV
Brazil: Book Review
Brazil: Whistle-stop Salvador Part 2
Brazil: Whistle-stop Salvador Part 1
The PCC Shows a New Level of Organisation
Brazil: Metr-ettiquette
Brazil: Trading Places
Brazil: São Paulo’s Pinacoteca
Brazil: Don’t Forget, You’re in Another Country!
Brazil: PCC Violence Returns to São Paulo
Brazil: A Recycled City Part 5
Brazil&rsquot;s World Cup Defeat Party
Brazil: A Recycled City Part 4
Brazil: Japanese Standard Chosen for Digital TV
Brazil: NET Petition Feedback
Brazil: A Recycled City Part 3
Brazil: Football Love
Brazil: A Recycled City Part 2
Brazil: A Recycled City Part 1
Brazil: 100 Things To Do in São Paulo Part 3
Brazil: 100 Things To Do in São Paulo Part 2
Brazil: 100 Things To Do in São Paulo Part 1
GPS in Brazil
Brazil: PCC Attacks in São Paulo
Brazil: Tips on Buying or Renting an Apartment or House
Brazil: A Critical Sensitivity
Cleanliness is next to Brazilianiness
Brazil: Manners
Brazil: No Change, No Sale
Brazilian TV
Brazil: Ubatuba
Brazil: Professional Children
Brazil: We deliver… everything!
Brazil: Terrao Itlia
Brazil: A Layman’s Carnival Guide
Brazil: Portunglish or Engluguese?
Brazil: Feira Food
Brazil: Bilhete Unico flexibility increases
Brazil: Finding Work
Brazil: U2 Ticket Chaos
Brazil: Finding Work
Brazil: Termites
Brazil: Queues, Queues, Queues
Brazil: Let’s Go Fly a Kite!
Brazil… the Film That Is
Brazil: The Bus to Nowhere
Brazil: Piracy
Brazil: Gestures
Brazil: Proclamation of the Republic
Brazilian Film Review
Brazilian Film Review
Brazil: Finados (Day of the Dead)
Interjections, exclamations and onomatopoeia in Brazilian Portuguese
Brazil: Halloween
Brazil says “No” to banning firearms
Brazil Humour: Phone Etiquette
Brazil’s Gun Referendum
Brazil: Scams
Brazil: Moby Review
Brazil: Keeping in touch via the Internet – Part 5
Brazil: Keeping in touch via the Internet – Part 4
Brazil: Avril Lavigne at Pacaembu
Moby in Brazil
Brazil: Keeping in touch via the Internet – Part 3
Brazil: Keeping in touch via the Internet – Part 2
Brazilian Film Review
Brazil: Keeping in touch via the Internet – Part 1
Brazil: First season of Lost repeated on AXN

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